Challenge:

CASE STUDY - Scope of Work (September 2016 to CURRENT)

Overview:

Helping retailers prepare for the way of the future, Remodista is a Chicago based global company striving to provide insight to the fast paced evolving industry of global retail disruption. When signing with Exclusive PR, CEO and Founder Kelly Stickel was gearing up to announce and release of exciting news including their first Retail Look Book and the announcement of their second Women2Watch in Retail Disruption. Prior to working with Exclusive PR, Remodista had few media mentions regarding all they have to offer to the world as a company.

Our Work:

The Exclusive PR team was challenged with emphasizing and executing the multiple lines of work for Remodista as this campaign was specific to the components of the company. First was the release and introduction to the public of the Retail Look Book, a resource to retailers as it contained three years of work, Retail Source Papers with insights, as well as hypothesis and predictions for the industry. Following was the release and buzz around the announcement of the Women2Watch in Retail Disruption, through our specialized media and public relations, Exclusive PR was able to create a unified brand platform strategy and execute best practices for brand awareness.

When executing our media relations strategies during the launch of the Retail Look Book launch we were challenged with various key factors. First, was the launch event for the Retail Look Book took place in New York. Determined to make the campaign successful, we were tasked with connecting with the number one market of New York, along with local work in Chicago. As the result, Exclusive PR strategically worked with CEO of Remodista, Kelly Stickel with media opportunities to speak on her company’s current endeavors.

Leading straight after the release of the Retail Look Book was the release of the second year that Remodista was holding their Women2Watch List in Retail Disruption. 80 women leaders from brands and service providers in the US and Australia are identified as women who are solving business problems in various areas that everyone must know about. The team was able to leverage the amazing group of women along with the newest expansion into Australia to gain public exposure, including a major feature on Women’s Wear Daily. The crucial factor the team had to keep in mind when executing our work was, this is something that needed exposure in a big bang to later carry on throughout the year.

Lastly, when strategizing our public relations partnership with Remodista, it was vital that we implemented and developed CEO and founder Kelly Stickel as an industry expert and sought out thought leadership opportunities. Through our media relations tactics, we were able to increase the exposure of Remodista and the CEO’s personal brand to the public, globally and locally.