OB/GYN Practice | Case Study

Our Goal & Objectives:

Exclusive PR was hired in the spring of 2020 to represent Dr. Tamika Cross, an accomplished OB/GYN based in Houston, Texas to manage her social media and public relations. We were tasked with the following objectives:

  • Create and execute a personal branding strategy for her Instagram page

  • Identify and develop partnerships with like brands and influencers on Instagram to elevate her reach

  • Increase her public profile in local and national press to enable her to launch her own practice later this year

  • Use earned media placement in consumer press to establish herself as a women's health expert

  • Craft pitches that specifically pertain to diversity, women leaders in healthcare, lifestyle, reducing stigmas surrounding sexual and reproductive health

  • Increase her organic SEO ranking among OB/GYNs in the Houston area; decrease SEO results from her distinction as the creator of a viral hashtag

Our Result & Successes:

Social Media:

Exclusive PR hit numerous growth milestones as well as non-quantifiable successes, including:

  • Increased followers by 40%

  • Increased engagement by 55%

  • Created and implemented branded templates for her posts

  • Identified and developed partnerships & collaborations with strategic brands & influencers

  • Designed & posted several stories to the page each week

Press & Publicity:

Once Dr. Cross was signed, we began getting press for her right away. We pursued a variety of different angles and types of publications to promote her expertise as well as her personal brand. Her press highlights includes: