smart. powerful. public relations.
healthcare, technology, lifestyle brands and more
Exclusive+PR is a public relations, media & communications agency that partners with businesses to build, grow, and promote their brands. We are a specialized boutique PR and communications agency that specializes in healthcare, technology, lifestyle brands, and more.
We are small enough to care, connected enough
to grow your brand globally
Simply, we partner with clients, by unleashing their brand to their target audience and the world.
A strategically positioned brand with consistent relevance is something everyone wants. We know how to get your target audience to pay attention and to deliver results that are aligned with your business growth goals.
We are proactive, dedicated and passionate professionals, that love to build brands. We focus on both brand building and strategic public relations. We deliver proven results thanks to strong press relationships, strategic counsel and our deep level of knowledge, specializing in the Chicago area.
Exclusive+PR does not follow the one-size-fits-all approach. We help ensure that you don’t either. We know what it takes to become and stay relevant in today’s fast-paced digital world. We create awareness across all brand touch points. We are a step ahead. We manage reputations, we build stars, we craft brand experiences. We are your strategic brand and public relations advisor.
Client-Centric Approach
Our global reach offers us a unique opportunity to customize account teams to help our clients achieve their business goals.
Quality
In essence, quality is part of our DNA and we pride ourselves on fun, interactive relationships.
We are a creative, innovative, savvy group of publicists that are always ready to hit the ground running with any new product launch or media campaign. Our team creates a public relations strategy for each brand geared toward their respective industries. After our researchers conduct their analysis, the team collaborates with the client to generate numerous media angles to pitch to the media. Earned media placements can range from radio, television appearances, or credible blogs depending on your intended audience.
build awareness.
How to Differentiate Your Brand with PR
What is a brand?
We believe that your brand is the one thing consumers think about you any time they interact with your brand. Many companies try to be everything to everyone.
Unfortunately, this approach creates confusion in the minds of your consumers. If your target audience can’t tell immediately what you do, what you stand for, and how you are different from your competitors, your brand is destined for mediocrity.
Highly successful businesses, products or personal brands make tough choices about what they can own. What is the one thing that you do differently than your competitors to make your brand standout?
Simple, yet Powerful Ways to Differentiate Your Brand from the Competition
Price. If you are going to differentiate on price you can be the low- cost value provider or the premium provider. Do you want to be Hyundai or Mercedes?
Sweet Spot What is your sweet spot or niche segment of the industry that you can own and dominate? GoPro took a traditional video camera and made a camera that could be mounted on the body, and marketed it specifically to athletes.
Innovation. What new features and benefits does your product or service offer? SalesForce changed the whole CRM world by offering a SaaS based CRM with more relevant features and benefits than their competitors.
Convenience. How can you make life easier for your target audience? Stamps.com allows you to weigh and print postage at your house or office without ever having to go to the post office.
Customer Service. People will pay a premium for customer service and a good experience. Zappos made its brand by allowing free returns and setting the standard for customer service and positive experiences.
Your point of difference must be strongly relevant to your audience. All entrepreneurs and employees are passionate about their business and product, which can make it hard to take an objective view of their value. Get an outside opinion. If you are a start-up, ask 20 random people in your target audience if they can tell the difference between your product and the competition. If you are an established brand, ask your current customers: What made you select us? Look for recurring points of difference.
